Last Updated: September 2026 | Source: YouTube Charts & Guinness World Records / Official Artist Sources
24-Hour Methodology: This ranking uses reported first-24-hour view totals for official music videos. YouTube has published or confirmed several of these historical debut figures. Because YouTube can update or verify view counts after release, historical rankings may change when official figures are revised.
The first 24 hours following a major music video release represent the ultimate sprint of global digital music engagement. High-velocity premieres mobilize massive coordinated fandoms across social media, driving millions of simultaneous plays in dozens of countries. Below is a historical leaderboard of the most viewed songs in 24 hours on YouTube, based on reported and verified first-day debut records.
Quick Summary: Most Viewed Music Video in the First 24 Hours
“Butter” by BTS recorded the highest first-24-hour view count in this historical ranking, with 108.2 million views on May 21, 2021. It is followed by “Dynamite” by BTS with 101.1 million views, “Pink Venom” by BLACKPINK with 90.4 million, “How You Like That” by BLACKPINK with 86.3 million, and “Ice Cream” by BLACKPINK featuring Selena Gomez with 79.0 million views.
Note: First-24-hour view counts refer to the views recorded during the initial 24 hours after publication. Lifetime YouTube view totals are separate from these historical opening-day measurements.
Top 10 Most Viewed Songs in the First 24 Hours on YouTube
The table below summarizes the verified top 10 music video premieres in YouTube history, showing the performing acts, primary language, premiere year, and confirmed day-one view total. Clicking any thumbnail opens the official music video directly on YouTube.
| Rank | Thumbnail | Song | Artist(s) | Language | Year | Day-1 Views |
|---|---|---|---|---|---|---|
| 1 |
|
Butter | BTS | English | 2021 | 108.2M |
| 2 |
|
Dynamite | BTS | English | 2020 | 101.1M |
| 3 |
|
Pink Venom | BLACKPINK | Korean / English | 2022 | 90.4M |
| 4 |
|
How You Like That | BLACKPINK | Korean / English | 2020 | 86.3M |
| 5 |
|
Ice Cream | BLACKPINK ft. Selena Gomez | English / Korean | 2020 | 79.0M |
| 6 |
|
Boy With Luv | BTS ft. Halsey | Korean / English | 2019 | 74.6M |
| 7 |
|
Lalisa | LISA | Korean / English | 2021 | 73.6M |
| 8 |
|
SaWaDiKa | LISA | English / Thai | 2026 | 73.3M |
| 9 |
|
Permission to Dance | BTS | English | 2021 | 72.3M |
| 10 |
|
Life Goes On | BTS | Korean / English | 2020 | 71.6M |
Table of Contents
Top Artists by Share of Top 10 Entries
The current top 10 first-24-hour music video debut records are concentrated among BTS, BLACKPINK, and LISA, with all 10 entries coming from K-pop acts:
Top 10 Songs In-Depth Breakdown
1. “Butter” – BTS
Release Date: May 21, 2021 | Category: Global Pop / Dance-Pop
Milestone Record: All-time highest 24-hour music premiere in YouTube history at 108.2 million views, reaching 100M in just 21 hours.
How the Record Was Set: Premiering on May 21, 2021, BTS’s second English single “Butter” smashed all previous platform records. Backed by the global BTS ARMY fandom, the music video set a new concurrent premiere record with over 3.9 million peak live viewers. Its slick retro-dance bassline and synchronized choreography created a worldwide viral movement that easily surpassed the 100-million threshold within its initial day.
2. “Dynamite” – BTS
Release Date: August 21, 2020 | Category: Disco-Pop / Global Anthem
Milestone Record: First music video in YouTube history to officially cross 100 million views within a single 24-hour span (101.1M).
How the Record Was Set: Designed as an uplifting disco-pop anthem during the height of 2020 global lockdowns, “Dynamite” marked BTS’s first fully English single. The video became an immediate cultural phenomenon, achieving widespread international radio adoption and crossing the historic 100-million view barrier on day one.
3. “Pink Venom” – BLACKPINK
Release Date: August 19, 2022 | Category: K-Pop / Hip-Hop
Milestone Record: Highest 24-hour premiere in history for a female group, logging 90.4 million day-one views.
How the Record Was Set: Serving as the lead single for their Born Pink album, “Pink Venom” combined traditional Korean folk instrumentation (geomungo) with aggressive 90s boom-bap rap cadences. BLACKPINK’s high-fashion visual set pieces and choreography mobilized the BLINK fandom worldwide, setting the standard for female musical debuts on the platform.
4. “How You Like That” – BLACKPINK
Release Date: June 26, 2020 | Category: K-Pop / Trap-Pop
Milestone Record: Former all-time 24-hour record holder, achieving 86.3 million debut views upon release in mid-2020.
How the Record Was Set: Marked by grand orchestral brass and a relentless trap drop, “How You Like That” shattered existing YouTube premiere metrics upon launch. The visual’s high-tempo dance break triggered tens of thousands of instant dance covers across global platforms, establishing massive repeat viewership on day one.
5. “Ice Cream” – BLACKPINK ft. Selena Gomez
Release Date: August 28, 2020 | Category: Global Pop / Bubblegum Pop
Milestone Record: Highest cross-continental female pop collaboration debut in YouTube history (79.0M views).
How the Record Was Set: This bright, pastel-hued release united two massive international fanbases: global K-Pop listeners and Western pop audiences. Co-written by Ariana Grande and Victoria Monét, the track generated immediate mainstream attention and massive first-day video loops.
6. “Boy With Luv” – BTS ft. Halsey
Release Date: April 12, 2019 | Category: Funk-Pop / Global Crossover
Milestone Record: Set the modern-era standard for 24-hour streaming velocity in early 2019 with 74.6M debut views.
How the Record Was Set: Serving as the lead single for Map of the Soul: Persona, this joyful funk-pop track featured American vocalist Halsey. Blending Korean verses with an infectious English chorus hook, the release proved that non-English music could set unprecedented records on global digital platforms.
7. “Lalisa” – LISA
Release Date: September 10, 2021 | Category: Solo K-Pop / Hip-Hop
Milestone Record: Highest 24-hour music premiere in YouTube history for any solo artist (73.6M views).
How the Record Was Set: Making her solo debut outside the BLACKPINK collective, Thai superstar LISA shattered all solo artist premiere records with “Lalisa.” Highlighting intricate Thai cultural attire and hard-hitting rap choreography, the track captured massive international engagement across Southeast Asia, the Americas, and Europe.
8. “SaWaDiKa” – LISA
Release Date: September 4, 2026 | Category: K-Pop / Hip-Hop
Milestone Record: Recorded 73.3 million views in its first 24 hours, making it the biggest music video debut of 2026 and placing it eighth in the current all-time ranking.
How the Record Was Set: LISA’s “SaWaDiKa” was released as the lead single from her upcoming PRESS PLAY EP. The music video was released through LLOUD and RCA Records and features Thai cultural elements and locations in Bangkok. Its updated first-day total moved the video into the current top 10 of YouTube’s historical 24-hour music video debut records.
9. “Permission to Dance” – BTS
Release Date: July 9, 2021 | Category: Contemporary Pop / Dance-Pop
Milestone Status: Earned 72.3 million views in its initial 24 hours, giving BTS five entries in the current top 10.
How the Record Was Set: Co-penned by Ed Sheeran, “Permission to Dance” delivered an upbeat, optimistic summer message. The music video incorporated international sign language into its choreography, celebrating global inclusivity and driving heavy organic repeat listening during its first day of release.
10. “Life Goes On” – BTS
Release Date: November 20, 2020 | Category: Acoustic Ballad / Alternative Hip-Hop
Milestone Record: Highest 24-hour debut for a non-dance acoustic ballad in YouTube history (71.6M views).
How the Record Was Set: Departing from high-energy choreography, “Life Goes On” presented a reflective look at lockdown isolation, directed by BTS member Jungkook. Its massive 71.6 million debut views proved that emotional resonance and lyrical vulnerability can drive substantial day-one streaming velocity.
Why 24-Hour Premiere Records Matter
In contemporary music data analytics, the 24-hour premiere benchmark serves several critical roles:
- Fandom Coordination: While catalog views reflect passive listener habits over years, first-day streams demonstrate the sheer organizing power of an artist’s core fanbase.
- Algorithmic Velocity: High day-one velocity triggers YouTube’s global trending feeds, creating a compounding discovery loop that propels songs toward the 100-million and 1-billion-view milestones in record time.
- Marketing Validation: For labels, massive 24-hour debuts validate major promotional campaigns, setting the stage for international playlist placements and chart performance across Billboard and Official Charts.
Frequently Asked Questions
What music video has the most views in the first 24 hours on YouTube?
“Butter” by BTS holds the all-time world record, earning 108.2 million official views on its first day of release on May 21, 2021.
How many music videos have surpassed 100 million views in 24 hours?
Only two music videos in history have officially broken the 100-million day-one barrier: “Butter” (108.2M) and “Dynamite” (101.1M), both by BTS.
Which female artist holds the record for the biggest solo debut?
LISA holds the record for the highest 24-hour debut by a solo artist in YouTube history with “Lalisa” (73.6 million views).
What is the biggest music video debut of 2026 in the first 24 hours?
“SaWaDiKa” by LISA recorded an updated first-day total of 73.3 million views, making it the biggest music video debut of 2026 in the current historical ranking.
How does YouTube count official 24-hour views?
YouTube counts valid public views during the first 24 hours, filtering out artificial traffic, spam loops, and paid advertising views before confirming the official record total.