Most Viewed Songs in 24 Hours on YouTube

When an artist drops a massive hit, fans rush to smash the replay button. But which tracks truly dominated day one? Let’s dive into the all-time most viewed songs in 24 hours on youtube to see who holds the crown

Breaking Down the Most Viewed Songs in 24 Hours on YouTube

Global Most Viewed Songs in First 24 Hours on YouTube (All Time)

Ranked by official 24-hour view count on YouTube

Rank	Song	Artist	24-Hr Views	Watch
1	Butter	BTS	108.2M	►
2	Dynamite	BTS	101.1M	►
3	Pink Venom	BLACKPINK	90.4M	►
4	How You Like That	BLACKPINK	86.3M	►
5	Ice Cream ft. Selena Gomez	BLACKPINK	79.0M	►
6	Boy With Luv ft. Halsey	BTS	74.6M	►
7	Lalisa	LISA	72.6M	►
8	Permission to Dance	BTS	72.3M	►
9	Life Goes On	BTS	71.6M	►
10	Nain Bengali	Guru Randhawa	71.4M	►
11	Me! ft. Brendon Urie	Taylor Swift	65.2M	►

Why These Videos Broke Through So Fast

Six of the top ten spots belong to just two acts — BTS and BLACKPINK — and that isn’t a coincidence. Both groups built some of the most tightly organized fanbases on the internet: ARMY and BLINKs coordinate premiere-day watch parties across time zones, share direct links instead of relying on the algorithm, and turn a single release into a sustained, hours-long streaming push. Since YouTube only counts organic views toward this record, that kind of grassroots coordination matters more than paid promotion.

The list also shows how far a strong featured artist can travel: BLACKPINK’s “Ice Cream” with Selena Gomez and BTS’s “Boy With Luv” with Halsey both cracked the top six by pulling in audiences from outside their core fandoms on day one.

Butter — the record that’s held for nearly five years

BTS members holding mugshot signs from the Butter music video, representing the global most viewed song in the first 24 hours on YouTube of all time — BTS holds the Guinness World Record for the most-viewed YouTube music video in 24 hours with their hit song “Butter,” achieving 108,200,000 views on May 22, 2021.

BTS’s “Butter” is still the reigning champion. Released on May 21, 2021, it racked up 108.2 million views in its first 24 hours and became the fastest video ever to reach 100 million views, crossing that mark in just 21 hours — a record that has yet to be beaten by any music video since.

This list ranks songs by their raw 24-hour view count — for the songs that hit the 100-million milestone the fastest, see our fastest songs to reach 100 million views on YouTube.

Frequently Asked Questions

What music video has the most views in 24 hours on YouTube?

BTS’s “Butter” holds the record with 108.2 million views in its first 24 hours, released May 21, 2021. It’s also the fastest video ever to reach 100 million views, hitting that mark in just 21 hours.

Why do K-pop artists completely dominate the list?

Virality for these releases doesn’t just happen by chance; it is highly orchestrated. Fandoms like BTS’s “ARMY” and BLACKPINK’s “Blinks” coordinate across global time zones, hosting watch parties and running streaming campaigns the second a video drops. Because millions show up simultaneously, the YouTube algorithm amplifies the video worldwide.

How does YouTube count 24-hour views for this record?

YouTube calculates a 24-hour record view count by measuring authentic, deliberate playbacks while filtering out spam, malware, and artificial inflation. To break these records, the platform relies on specific counting rules and strict verification processes

How often is this list updated?

This ranking is reviewed as new releases challenge the existing records — check the “last updated” date at the top of the page for the most recent revision.

Who holds the official Guinness World Record?

BTS holds the official Guinness World Record for the most viewed YouTube music video in 24 hours with “Butter”. The video also set the record for the most concurrent viewers during a premiere, peaking at 3.9 million people watching live.

Are there any non-music videos that pull these kinds of numbers?

Yes. While this list focuses specifically on songs, the gaming industry recently proved it can rival music fandoms. In December 2023, Rockstar Games released the highly anticipated Grand Theft Auto VI Reveal Trailer 1, which racked up 92.7 million views in its first 24 hours

Has the 24-hour hype slowed down recently?

Since 2023, achieving 100+ million views on the first day has become increasingly rare. While major releases still pull massive numbers, the shift toward short-form content (like YouTube Shorts and TikTok) has changed how audiences consume new music, making the concentrated 24-hour rush slightly harder to achieve.